Analisis Strategi Pemasaran Internasional pada Produk Revoluzio (Studi pada PT Beon Intermedia)

摘要

PT Beon Intermedia is company engaged in the field of ICT (information and communication technology. Based on preliminary observations conducted by researchers in the field, Revoluzio is an innovative e-business to implement automation in digital marketing. This product is an innovative e-business the most and become the only one, both Indonesia and abroad, so the company should also establish appropriate strategy for the International market. The aim of this study was to describe the changes in the factor analysis business so it appears the product revoluzio and explain the implementation strategy of STP on PT Beon Intermedia. The method used in this research is qualitative method with descriptive analysis. The results showed factor of the change in the business so that the product appears revoluzio among others 1)customers who expect extra value, experience, expert information, electronic solution, and empowerment;2)company;3)competition;4)collaboration;5)change. While the implementation of the strategy STP, segmentation product Revoluzio is the owner of the business at the age of 25 years or more who are ready to do business online in the era of digital marketing on the territory of Indonesia and the United States, targeting products Revoluzio is a business and product positioning Revoluzio is an all-in-one digital business.